Public Relations: What Is It?
Public Relations in the Order of the Eastern Star is not just “publicity” and it is not just directed at “the general public.” It is important that our chapters and our members work to develop and maintain a favorable image for our organization among our key PUBLICS:
Members -- active and inactive
Communicate regularly through newsletters, e-mail and phone calls.
Tell your neighbors, family and friends about our activities and charities.
Show your pride and invite them to be a part of our great organization.
Other members of the Masonic Family
(Masons, Rainbows, Job’s Daughters, DeMolay, Scottish Rite, York Rite, Shrine).
Let them know about our activities; find ways to work together.
Tell others about our important events and good works.
Go to these links for ideas on how to generate good publicity for your chapter:
Public Relations Resources:
You Can Be A Star (recruiting brochure)
- How To Write a Press Release
- Sample Press Releases
(Installation, Scholarship Awards, Special Events)